As a way to convert the stores paper notebooks into a digital format Signet jewelers came to us to build a digital clienteling application.
The goal was to then use this as a template to be used on their other brands, including Kay Jewelers, Kay Outlet, Jared and Signet.
Role
Concept, Art Direction, Design, Production
© Rosetta
As a way to sell our Adobe capabilities, we created a go-to-market strategy referred to as a “co-shopping experience." This application allowed associates to know who is in the store, if they need help, if they have items in their wish list, their user profile, anything that is in cart on their eCommerce site, as well as a whole dashboard of the consumer’s metrics based on their shopping habits.
We created two pieces of in-store interactivity: a map which allows clients to see where a particular clothing collection is located within the store. This map promotes an easy shopping experience for faster conversion, and yielding faster dollars spent.
The other piece was an interactive fitting room screen that allows customers to get items preselected and placed into the fitting room before they arrive in the store. Once they’re in the fitting room, shoppers can select pieces, get alternate sizes, colors, etc. They’re also able to browse the catalog for something different. These selections are sent to the CSR (Customer Service Representative) where they can then respond to the shopper in the fitting room with their selections.
During this project, I concepted designs, directed the production and execution of the art and delivered the overall creative direction. With each prospective client, I would direct our team of graphic and UX designers to build out the application based on prospective client’s brand standards so that clients can "see themselves” within the application.
Role
Concept, Art Direction, Design, Production
© Rosetta
As a separate app from Digital Life, CARE gives the experience of living independently, while still having the benefits of a live-in caregiver. This app gives family members a snapshot into their loved one’s day so the conversation can shift from questions about medication, health and the day-to-day to something more meaningful and connected. The goal of CARE is to restore and maintain the independence of a family member while also giving peace of mind to the caretaking family.
We were tasked with building a responsive application for the CARE portion of AT&T Digital Life on three platforms: mobile, desktop and tablet, and also to present a rebrand of the Digital Life platform to incorporate CARE into their smart ecosystem.
I made concepts of the initial mocks and worked with UX to create the framework and functionality of my sketches. I then art directed the production of the application screens with a team of designers. During this process, I also served as the main point of contact with client. In the end, AT&T was so pleased with how the CARE app was deployed that they decided to rebrand the Digital Life app to create one seamless experience, thus increasing the project scope more than 200%.
Role
Concept, Art Direction, Design, Production
© Rosetta
I recently gave Zales a brand refresh for an updated look. During this project I designed and art directed a cleaner, more usable experience, including responsive site. Because 52% of Zales’ traffic comes from mobile, we first built the site on mobile to keep their users in mind. The goal was to then use this as a template to be used on their other brands, including Piercing Pagoda, Zales Outlet, Peoples and Gordons.
This led to us working with their offline brand agencies to help narrow down fonts, colors and styling to make the brand cohesive across all channels. We also worked collaboratively with the client to help provide direction on imagery for the brand.
Role
Concept, Art Direction, Design, Production
© Rosetta
To help launch a new winery opening in Northeast Ohio’s wine country, I helped design all creative, marketing and branding assets for M Cellars. This included creating a logo and brand standards and applying this consistently throughout bottles and printed collateral, digital assets and their website.
This was a fun project for me because I was able to start a brand from the ground up. Trying to compete in wine country in Northeast Ohio is tough and I wanted to set M Cellars apart from the rest of the wineries in the area. Our goal was to make them a luxury brand—something that differentiated them from their competitors. This was achieved by building out a minimal, clean logo and branding materials. The design reflected the grassroots approach the winery has. Their product is more migh-end than most of the wine in the area, so the labels needed to reflect the higher pricepoint. The winery has grown from making six varieties in their first year to currently producing almost 15. They have also expanded into many stores and restaurants in the area.
Role
Creative Direction, Concept, Design, Art Direction, Production
© M Cellars
This project gave us the interesting job creating two incredibly different sites for two companies selling the exact same product. Each company has their own brand identity and corresponding brand standards, giving us a guide as to how the experience should vary by brand.
Trane is very technical and industrial, built upon strong and indestructible products. Using a minimal color pallet with stark imagery helped us achieve this look and feel. The homepage was built to apply as much content in an easy-to-digest format. Adding a long page scroll allowed for a very modular design, giving the client the ability to add or eliminate content easily.
Conversely, American Standard is more lifestyle- and family-focused brand. We built the pages with a foundation of images that showcased different homes. These images tried to evoke the sense of comfort that the brand can bring into the homes of their customers.
Role
Concept, Art Direction, Design, Production
© Rosetta
Marriott tasked us with creating a login portal for their High Speed Internet Access and the TV Application. Our goal was to create a seamless and a cohesive experience with minimal development changes for multiple co-brands.
We built one template to fit in multiple brands, including Marriott, Moxy, Edition, Delta and AC Hotels. This included changing logos, brand colors and background images for all. During this project I was responsible for concepting, art direction and client presentation.
Role
Concept, Art Direction, Design, Production
© Rosetta
As a follow-up to our initial redesign of parker.com, we created another version to adhere to algorithm updates in Google. This allowed their site to be responsive, yielding a higher SEO ranking. Because their site is so extensive, we made a template site to accommodate hundreds, even thousands, of distributors and distributions, giving each aspect of the business its own "micro site.
During this project I owned the client relationship, presented creative assets to the internal team as well as the client, and assigned new work/edits based on client feedback.
Role
Concept, Art Direction, Design, Production
© Rosetta
Vitamix needed to refresh the brand, but more importantly, have a portal for users to enter the commercial or residential side of their business. This was to make Vitamix more of a lifestyle brand by showcasing all of the things customers can do with a Vitamix—namely that this is more than just your average blender, this is a professional-grade product that many chefs use in their day-to-day.
This project had the challenge of trying to filter users into the commercial or residential sides of the business. The solution was creating an entry portal—we user tested several entry portals to make sure the best outcome was achieved for the client. I took the lead on designing and refining both the commercial and home section of the sites, both of which the client was very pleased with the outcome.
Role
Concept, Art Direction, Design, Production
© Rosetta
As a Rosetta legacy account, I continued the execution of the pre-existing email marketing strategy. This included designing the email sign-up form and email blast schedule for more than two years. This relationship grew from strictly email marketing into a social, display and Facebook engagement.
Role
Concept, Art Direction, Design, Production
© Rosetta
Assorted posters done for work events, clients and personal projects.
A responsive redesign for the Goodyear Mobile Install landing page. Building out a campaign across web, social and email.
Focusing on highlighting the ability to find availability in your area. Using the images to tell a story as you scroll through the page.
Role
Concept, Art Direction, Design, Production
