As a separate app from Digital Life, CARE gives the experience of living independently, while still having the benefits of a live-in caregiver. This app gives family members a snapshot into their loved one’s day so the conversation can shift from questions about medication, health and the day-to-day to something more meaningful and connected. The goal of CARE is to restore and maintain the independence of a family member while also giving peace of mind to the caretaking family.
We were tasked with building a responsive application for the CARE portion of AT&T Digital Life on three platforms: mobile, desktop and tablet, and also to present a rebrand of the Digital Life platform to incorporate CARE into their smart ecosystem.
I made concepts of the initial mocks and worked with UX to create the framework and functionality of my sketches. I then art directed the production of the application screens with a team of designers. During this process, I also served as the main point of contact with client. In the end, AT&T was so pleased with how the CARE app was deployed that they decided to rebrand the Digital Life app to create one seamless experience, thus increasing the project scope more than 200%.
Role
Concept, Art Direction, Design, Production
© Rosetta